Youtube comes in two flavors, the ad-supported version and the premium version at ~$12/month subscription cost. It is also a 2 sided marketplace. Hence it's success not only depends on the number of people watching the content, but also on those uploading content. I will try to breakdown the metrics for success into the Activation, Acquisition, Retention, and Monetization for both viewers and uploaders, as well as for the ad-supported and premium versions.
|Acquisition||# of new customers uploading content|
|Retention||# of Videos uploaded per consumer. Daily, Weekly, and Monthly active usage numbers for content uploads. Views per video. Channels created per uploader. Subscribers per channel|
|Monetization||Advertisement revenue per video|
Viewers - Ad supported
|Acquisition||# of new customers logging in; Daily Traffic|
|Activation||# of logged in users accessing service; |
|Retention||Average time spent on site; Daily, Weekly, Monthly # of Videos watched; Time spent on site|
|Monetization||Advertisement revenue per customer; Eyeballs per advertisement; Click through rate; LTV|
Viewers - Premium
|Acquisiton||# of customers signing up for trial|
|Activation||# of customers renewing subscription|
|Retention||DAU, WAU, and MAU; Subscription renewal after 2nd month of service; Churn rate|
|Monetization||Monthly revenue generated from subscribers|
Feedback is highly appreciated.