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asked in Metrics by (57 points) | 368 views

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Here's my attempt

Clarrify questions 

Assuming its a 20% increase. Can I ask what the feature does?  - Some random answer

Is it increase YoY / WoW/ or increase in a day?

Is the increase for a specific region or demography?

Is the increase seen on app or web? 

Let's say the increase is seen WoW for all region and demography for that feature

Case1

Engagement of feature X increase by 20% whereas rest of the FB feature is stable. End result overall increase by 20%

Case2

Engagement of feature X increase by 20% whereas one of the other feature of FB has decreased by 40%. End result overall decrease.

Case3

Engagement of feature X increase by 20% and one of the other features decreased by 20%. End result overall stable. 

In order to know if Case1 is true, I would collect the following metrics

* # of DAU and MAU: if the overall engagement has increased, we should see an increase in DAUs

* Avg time spend by a user should be higher if the overall engagement has increased.

* Revenue by ads. This should also go up

* Engagement on FB is tied to posts and reactions. We can check if the # of posts or reactions have gone up. 

 

 

 

answered by (146 points)

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