1. Are we designing this fridge for homes or commercial places like restaurants? – Home
2. Is there a goal we have in mind with this fridge? – Yes, we want to sell more. and also make our customers eat healthy. We already have products in that category.
3. Do we have competitors who are already selling smart fridges? Yes, we have Samsung.
4. Is there a region we are specifically trying to launch this? – US
I think this is enough to get me started, I will clarify more details as we move forward. Let me first state out what I understand from this question. We want to design a smart fridge to keep family customers healthy and also sell more in that category. Normally a US home has a mom, a dad and a kid. There could be old people and people with other disabilities in the house, with the interest of time let us focus on just mom, dad and kids. No pets. The major or frequent users being mom and dad of the family who cook regularly. I would want to focus on a two door fridge with a freezer, water cooler and shelf space to store enough groceries for a week and some space for items that last a few months. That is the most normal fridge I normally see in homes. Is that fair to assume. – Yes, go ahead.
Let us look at the context of the users. Parents use the fridge more frequently. Parents are working as well, and they do not have time to monitor and buy groceries every time. They usually order from amazon fresh or other online groceries or visit Walmart/Costco once a month. They would like to always eat fresh vegetables and finish all packaged stuff well before the expiry. They also wouldn’t want to eat something that is rotten obviously. Kids only open to the fridge to pick up some quick grabs like chocolates, ice-creams or yogurt. Parents know that kids eat a lot of sweets. They would want to have a limit on how much sugar consumption their kids have every day. So, we can make the fridge smart in few different ways here.
1. Add sensors to detect the total nutritional value it holds and display that on a screen. These sensors can also monitor consumption of nutritional element that the family is intaking to provide alerts if they needed to consume more/less of something in general with specific food items sugesstions. I want it to detect the face of the person and identify what people are eating in order to monitor their nutrition.
2. I would want to control it with an app or talk. Connecting to a home automation device is also good. It also can be a standalone refrigerator with AI, but let’s explore that later.
3. I would want the fridge to detect the food inside it and adjust the temperature based on it in different regions of the fridge. I would expect it to do it in order to preserve the food better and become more energy efficient.
4. I want it to order stuff that we eat regularly and ask permission if it want to order something outside out diets.
5. Set dietary restrictions and family member details in order for it to optimize accordingly.
6. I would want it to detect any problems it has automatically and report it to the problems.
I think these are a good number of ideas. Let us prioritize these based on
1. Development effort
2. Customer delight
3. Market differentiation
According to our corporate goals and vision, delighting the customers with the best product design is our primary initiative. As nobody has really succeeded in selling more smart fridges, we have time we can allocate to development. Pricing is not a concern as we are focussing more on the high end of the market. Assuming we do not have any resource constraints. Scoring (L/M/S). Scoring each idea here
1. L, L, L
2. Assuming we just want an app for now to lower the TTM. – S, M, S
3. M, S, S
4. S, M, S
5. S, L, M
6. S, S, S
Based on the above, my feature and roadmap would be
V1 – 1, 2, 4
In V1, I think #1 can be a little tricky to implement. As we know moms cook more than dads in general, the system might be fooled into assuming that moms are eating more food. So, we will keep the nutritional profile collective to family in V1 and figure out individual in future releases.
V2 – 5, 3, 6 and some room to incorporate feedback from V1.