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asked in Product Design by (12 points) | 290 views

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Youtube is universal destination for video content - accessed by hundreds of millons of people around the world. Due to its huge audience and openness, the content uploaded has the potential to influence large audiences without any restriction. Content intended to engender hate or is pure misrepresentation of facts can lead to real life incidents. For e.g. content intended to incite one community against the other. Youtube should not be the reason for such terrible incidents in society and should do its part as a destination to prevent propagation of such content. 

Target Audience/stakeholders:

1. General population - this is a problem that affects everyone in society, particularly the vulnerable sections of the society in various places. 

2. Civil and law enforcement authorities - they are usually handling the impact of such misinformation

3. Youtube content creators - they are the ones creating content, they need to be clear about the rules 

4. Google as a company has certain responsibilities in different regions of the world on these issues

Needs Analysis:

Target AudienceNeeds Underserved
General population

Does not have visibility into how video content can 

be manipulated, designed to incite fear and hatred, 

or lies. Expects good quality content published by authors with good intent and not for manipulation.  

Yes
Civil and law enforcementThey need to stay on top of potential bad outcomes from online but dont have expertise to do their normal job.Unknown
GoogleDoes not want to be associated with such content as a company due to its values and impact on brand, wants to mitigate things as soon as possible.Yes
Youtube content creatorsContent creators do not want to go through a bureaucratic process, they want to be upto speed on content guideline so that they do not cause headaches.Yes

Priority of audience: Of the different audiences here, the impact of addressing the needs of the general population seems highest - if they knew enough, perhaps we could prevent the impact of such content on YouTube. If we could prevent the spread of such content on Youtube, perhaps, the bad actor content creators would be discoouraged. While, civil/law needs to monitor, they find out far slower than spread of online hate, and cannot real stop the damage.  

Youtube has content restrictions for adult / kid differences.

Usecases - General audienceUser Satisfaction
Genpop user can view videos that are vetted for malicious contentHigh
Genpop user can get more information about the video author before sharing or viewing more contentMedium
Genpop user can participate in vetting videos for harmful contentHigh
Genpop user can get more information about the video to verify authenticityHigh
Usecases - Google 
Google needs to detect potentially harmful content at the source/submissionHigh
Google needs to human judgement and machine to identify content published as maliciousHigh
Google needs to react quickly to prevent viral shares of potentially harmful contentHigh
Google needs to make sure the right to free speech is not violated with clear guidelinesHigh

 

Solution

A content rating system that collects information and signals from all kinds of sources such as from the web, from youtube viewers, human judgement panel to identify and remove harmful content. 

Feature BenefitsSatisfactionGoogle Brand/Values/Compliance

Dev /Resource

Cost

Recommendation

(first version) 

Public Content PolicyClear policy to identify bad contentHighHighLowYes
Web intelligence on uploaded video If video is associated with tainted sites, web forums, flagged in newsMediumMediumHighYes
Human judge panel on uploaded videoInternal/external panel of human judges for suspect videos HighHighMediumYes
Content intelligence on uploaded video (stop words) 

Words analysis, sentiment analysis to 

identify if video is designed to incite

HighHighMediumYes
Youtube audience feedback/flag on content proactivelyProactively ask users based on credibility of author and video to rate contentHighHighLowYes
Country specific sensitive topics filterFilter for topics that have been sensitive in the pastHighHighMediumYes
Audit enforcementAudit - inappropriate content filtrationHighHighLowYes
Monitor real-time virality of uploaded videos and top videos Identify and monitor videos that are growing in influence quicklyHighHighMediumNo
Author credibility scoreReputation score for author based on tenure, history, offline factsHighHighMediumYes
Video credibility score on each videoCreate a transparent, explainable score to signal to audience credibilityHighHighMediumNo
Community feedback summary on each videoCreate a summary to represent community sentimentHighMediumMediumNo

Video sharing and search regulation

 

Throttle video sharing and search based on video credibility scoreMediumMediumHighNo
 Video similiarity matching  Look for similarity in duplicated videos to reduce mass copy and upload HighHighLowYes
Upload throttling based on video signatureThrottle upload based on video signatureHighHighLowNo

 

Metrics (hourly, daily, weekly, monthly):

1. Identified bad videos published for 24 hours+ %

2. Users exposed to bad videos %

3. Automated bad video recognition rate with respect to benchmark human panel

Feedback appreciated with thanks.

answered by (69 points)
0 votes

Youtube is universal destination for video content - accessed by hundreds of millons of people around the world. Due to its huge audience and openness, the content uploaded has the potential to influence large audiences without any restriction. Content intended to engender hate or is pure misrepresentation of facts can lead to real life incidents. For e.g. content intended to incite one community against the other. Youtube should not be the reason for such terrible incidents in society and should do its part as a destination to prevent propagation of such content. 

Target Audience/stakeholders:

1. General population - this is a problem that affects everyone in society, particularly the vulnerable sections of the society in various places. 

2. Civil and law enforcement authorities - they are usually handling the impact of such misinformation

3. Youtube content creators - they are the ones creating content, they need to be clear about the rules 

4. Google as a company has certain responsibilities in different regions of the world on these issues

Needs Analysis:

Target AudienceNeeds Underserved
General population
Does not have visibility into how video content can 
be manipulated, designed to incite fear and hatred, 
or lies. Expects good quality content published by authors with good intent and not for manipulation.  
Yes
Civil and law enforcementThey need to stay on top of potential bad outcomes from online but dont have expertise to do their normal job.Unknown
GoogleDoes not want to be associated with such content as a company due to its values and impact on brand, wants to mitigate things as soon as possible.Yes
Youtube content creatorsContent creators do not want to go through a bureaucratic process, they want to be upto speed on content guideline so that they do not cause headaches.Yes

Priority of audience: Of the different audiences here, the impact of addressing the needs of the general population seems highest - if they knew enough, perhaps we could prevent the impact of such content on YouTube. If we could prevent the spread of such content on Youtube, perhaps, the bad actor content creators would be discoouraged. While, civil/law needs to monitor, they find out far slower than spread of online hate, and cannot real stop the damage.  

Youtube has content restrictions for adult / kid differences.

Usecases - General audienceUser Satisfaction
Genpop user can view videos that are vetted for malicious contentHigh
Genpop user can get more information about the video author before sharing or viewing more contentMedium
Genpop user can participate in vetting videos for harmful contentHigh
Genpop user can get more information about the video to verify authenticityHigh
Usecases - Google 
Google needs to detect potentially harmful content at the source/submissionHigh
Google needs to human judgement and machine to identify content published as maliciousHigh
Google needs to react quickly to prevent viral shares of potentially harmful contentHigh
Google needs to make sure the right to free speech is not violated with clear guidelinesHigh

 

Solution

A content rating system that collects information and signals from all kinds of sources such as from the web, from youtube viewers, human judgement panel to identify and remove harmful content. 

Feature BenefitsSatisfactionGoogle Brand/Values/Compliance
Dev /Resource
Cost
Recommendation
(first version) 
Public Content PolicyClear policy to identify bad contentHighHighLowYes
Web intelligence on uploaded video If video is associated with tainted sites, web forums, flagged in newsMediumMediumHighYes
Human judge panel on uploaded videoInternal/external panel of human judges for suspect videos HighHighMediumYes
Content intelligence on uploaded video (stop words) 
Words analysis, sentiment analysis to 
identify if video is designed to incite
HighHighMediumYes
Youtube audience feedback/flag on content proactivelyProactively ask users based on credibility of author and video to rate contentHighHighLowYes
Country specific sensitive topics filterFilter for topics that have been sensitive in the pastHighHighMediumYes
Audit enforcementAudit - inappropriate content filtrationHighHighLowYes
Monitor real-time virality of uploaded videos and top videos Identify and monitor videos that are growing in influence quicklyHighHighMediumNo
Author credibility scoreReputation score for author based on tenure, history, offline factsHighHighMediumYes
Video credibility score on each videoCreate a transparent, explainable score to signal to audience credibilityHighHighMediumNo
Community feedback summary on each videoCreate a summary to represent community sentimentHighMediumMediumNo
Video sharing and search regulation
 
Throttle video sharing and search based on video credibility scoreMediumMediumHighNo
 Video similiarity matching  Look for similarity in duplicated videos to reduce mass copy and upload HighHighLowYes
Upload throttling based on video signatureThrottle upload based on video signatureHighHighLowNo

 

Metrics (hourly, daily, weekly, monthly):

1. Identified bad videos published for 24 hours+ %

2. Users exposed to bad videos %

3. Automated bad video recognition rate with respect to benchmark human panel

Feedback appreciated with thanks.

answered by (69 points)

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