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asked in Product Design by (13 points) | 152 views

2 Answers

+1 vote

 

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Clarifying Questions: What do you mean by google refrigerator? Like a cooling divide that Google made? Should I consider any business goal other than designing the product?

Interviewer: I think Google wants to enter into Home improvement segment, after acquiring Nest, You can consider new market to entry.

Understood, The market is very saturated and highly competitive in household segment by companies such as LG, Whirlpool. So the barriers to entry will be very high and Google needs to standout in terms of offering this refrigerator by giving innovative solution.

I want to start from Customer Segment and then Personas and Analyze personas to design the Features of the product, then prioritize and layout success metrics, does that sounds good?

Customer Segmentation 1) Grocery Business 2) Restaurants 3) Households.

Household market is very saturated and believe every household has a refrigerator and the upgrade is not that frequent. So I would like to not focus on this segment for personas.

Lets consider

1) Grocery Business

Important aspects to consider/personas:

1) most of the Grocery stores do home delivery these days /use Prime Now etc. for delivery, this requires efficiently selecting fresh items from refrigerator

2)Cares about power saving when there is no inventory cost optimization

3) Large refrigerators, very hard to understand where there is space

4)Inventory management needs human effort/bandwidth

2) Restaurants

1)Similar like above

2) Ability to understand freshness if a major concern and needs human effort

3) make food on the go, even ice cream, instant cooling is taken care by liquid nitrogen in a  default setting(which has some side effects on human hands- blisters, redness etc.)

4)Ability to generated reports to align with Food industry and Hygiene is a manual effort

Proposed design elements:

Features: 1)Capture number of item and inventory management with auto scanner bar code inside fridge 2) Works like vending machine with Last in First out order for Grocery Delivery service to optimize waste 3) power off or low when no inventory available-Inventory detection 4)Freshness report using Machine learning technology 5) Instant freezing technique which doesn’t needs  liquid nitrogen 6) Ability to dismantled refrigerator segments to optimize space.

Prioritization 1) 2) 3 4) applicable to both segments, due to larger opportunity sizing, will tag these as high priorities

5) 6) Could be medium priority as more applicable to segment 2 only.

Next steps 1) Pricing and Market strategy 2) Success metrics define.

 

answered ago by (15 points)
0
Great answer!
0 votes

What is Refrigerator

  • Place to store food and liquid items to preserve by cooling so they are not wasted
  • Place to freeze - to make ice or ice cream
  • Overall helping families and businesses to cook and store food
Objectives of Google
  1. To make fridge more informative and engaging 
  2. Connect to Internet/IoT to make on demand and remote usage
  3. Integrate with Google Nest to improve platform appeal
Who are the customers
  • Individuals and Families
  • Businesses such as restaurant
 
We'll focus on individuals and families are it is bigger market and more relvant to objectives of Google
 
What are the pain points of individuals and families
  1. Difficult to keep track of finished/unfinished items to buy again
  2. forget to keep items or remove at certain time
  3. cannot manage fridge remotely or on demand
  4. have to open fridge to see whats inside
  5. no dedicated place to keep medicines separately
  6. interaction - 80% usage revolves around fridge and 20% around freezer and people have to bend down to use fridge
Items in any fridge
  1. Veg - Vegetables and Fruits and cooked food
  2. Non Veg - Eggs and Meat and cooked food
  3. Drinks - Water, Alcoholic and non alocohic beverages, shakes, juices etc
  4. Solids - Ice and Icrecreams
  5. Medicines
Relevant Features and Solution for Each Pain Point
Pain PointsUser Experience
Improvement
WhyEfforts
1(Low)
2(Medium)
3(High)
User ReachImpactConfidence in assumptionsRICE Score Priority
Keep track of itemsHighsync with grocery list
and grocery apps
High : 3100%High : 3100%100*3*100/3 = 10,0002
Forget to put stuffMediumReminders
and Timers
Medium : 250%Low : 120%50*1*20/2 = 1,0005 (will not implement)
Remote managementHighConnected to Internet/ IoT 
On demand usage
High : 350%High : 380%100*3*80/3 = 8,0003
See without openingHighCameras inside and
screen on front to see
Medium : 2100%High : 350%100*3*50/2= 7,5004
Separate medicine cabinetLownot sure if it will get utilized. need spce and inside door
limited to few bottles
High : 310%Low  : 120%10*1*20/3 = 66.666 (will not implement)
Interaction - freezer vs fridgeHighno need to bend downEasy : 1100%High : 3100%100*3*100/1 = 30,0001

Summary

  1. Easy to use without bending
  2. Track items to buy (inventory planning)
  3. Remote management - IoT
  4. See without opening
answered ago by (52 points)

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