Subscription Model for Facebook Groups to increase engagement and revenue
Find the total # of groups on FB
Find the total # of messages /engagement daily in those groups
Groups that haven’t been posted in, ignore
Group each group into common topic areas ( politics, animals, locality, gender, hobbies, etc)
Find commonalities around each topic area. For example, contents in animal groups, local groups with an integration into Marketplace
Segment the list into 2
Select trial of group which are most active by X of active participants daily, which would be targeted with revenue
Select trial of group B which are most likely to grow by engagement
Create new content around each topic area.
Target active group members with notifications around new content available to them to consume.
Have dedicated content promoters in the groups to manage the groups communications.
To build in Revenue, find advertisers that sell a specific service or product that cater to each topic area. Offer the users of each group a free product or service trial if they signed up for premium content in each group
Make those groups ad free.