Identify the reason the delivery of notifications is failing for your App
Assume that you are the PM of a an ecommerce company and you have noticed recently that there has been a steady drop in the delivery of notifications for your App. Identify the possible reason(s)
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179 views
Assume that you are the PM of a an ecommerce company and you have noticed recently that there has been a steady drop in the delivery of notifications for your App. Identify the possible reason(s)
in Problem Solving by (15 points) | 179 views

2 Answers

0 votes
Root cause analyze by asking a few questions -

1. From a macro-level, are users deleting the app more? This could be because there is a new competitor or because of a negative campaign  

2. If 1) is not the case, segment the notifications by push, SMS, email

3. If 2) is across, then segment by geography

4. If 3) is across, then segment by device type

5. If 4) is across, then check if there are any issues with the 3rd party notification engine if the company uses one (this is unlikely the case if the notifications are steadily going down)
by
0 votes
  1. Server->Cloud Database with the notification -> Targeting -> Client
    1. Is there a component issue?
      1. Have the total counts dropped in any components
        1. Why? Has the app counts dropped?
          1. If so, is it an app issue? targeting issue? or is it a total available population issue?
        2. Why? Has our targeting services drop in fidelity or availability?
      2. Have the % metrics dropped in any of the components?
    2. Is there a communication issue?
      1. How is the API calls fidelity?
      2. How is the fetching of data fidelity?
by (41 points)
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