Uber is an on-demand point to point to taxi service. A user can book an Uber taxi from anywhere to anywhere at any time. It also provides great earning platform for drivers/car owners as it creates a great demand for their cars.
Behavior: Uses Uber, Lyft & other competitors simoltaneously. Use one at a time considering surge prices, commission amount, day’s number of rides /per platform etc
Pain Point: Boring to drive all day. No proper break time. Uber commissions are getting higher and resulting in less earning.
Regular Taxi services users: Regular users are: office goers, patients such as: pregnant women, diabetic patients (& others who visits hospital regularly), students (Based on personal observation)
Behaviour: Need a comfortable and safe ride from point A to point B. Finds the best prices across different platforms and books a taxi.
Paint Point: Do not want to pay surge prices
I would like to focus on increasing the repeat usage rate/loyalty for regular service users. Which may also reduce churn rate. This can be done by introducing marketing strategies and tweaking the platform a little bit for better user experience.
To increase loyalty:
1. We can introduce Monthly no-surge Passes between 2 locations. This will help the office goers immensely.
2. We can tie up with enterprises to provide no-surge passes/discount coupons and cut a deal with them. Find top cities for Uber. We can find which enterprise employees use cabs most based on pick up/drop loations and target 5-10 companies/per city first. and then target the other companies.
To make the process faster/UX better:
1. Users who purchase such passes will just have to press one button based on the GPS location ( Go home or GO Office). Pick up and drop location need not be provided everyday by the user.
Prioritization: As this involves mostly marketing, and tech enhancements we can start immediately on both. While the marketing team advertises and sales team reaches out to different enterprises, the tech team will be able to complete the UX change as it is a very small change and will not take many man hours.
Analytics to track: We can track Daily user activity, bounce rate to track the success of the efforts.
My first answer. I took a lot of time. Please provide me with some feedback.