How would you improve Google Home?
The very first step would be to let interview know how you would structure your answer: the typical framework is to specify the goal to clarify the problem, talk about constraints, user personas/use cases, potential features/solutions and then prioritization. If possible, a go-to-market plan would be a bonus although usually, that would just mean A/B testing in a smaller user segment (although you could get creative here.
First, I’d clarify what improve means. Improve the UX? Improve engagement? Revenue? Downloads? User Acquisition? Let’s assume it’s UX.
Afterward, make sure you clarify what Google Home is and what is the core functionality of the application. For example, there’s a mobile app Google Home, but it’s likely that they’re talking about the speaker/voice assistant.
Now, it’s important to discuss the user journey of some of the personas.
1. As someone that has a busy work schedule, I’d love it to have additional assistant features, like reading emails for me, prepping me for meetings or presentations beforehand, etc.
2. As someone that uses Google Home for entertainment, I’d love to have more fun things I could do on Google Home.
3. As an avid shopper, I love how Google Home integrates with Google shopping but I wish it supported other shopping sites.
You could list some specific pain points for each of the above early on, but it could be okay to ask the interviewer and brainstorm to focus a persona first beforehand to save some time. Let’s try to gear the interviewer to focus on #2.
1. As someone that uses Google Home a lot for music, one of the pain points is that it only plays music that I command to play. There is no algorithm like Spotify. It would be cool to have algorithms based on your Google usage – there could also be more interesting ads since Google does have more data on you than Spotify (although this could be controversial, it makes sense revenue-wise, as long as PR is okay with it).
2. There should be a lot more games – there should be a developer API so that anyone could make games or utility “software.” Making it more open allows more creative solutions. There could be a whole new ecosystem of “Google Home” apps.
3. Google Home should implement newer technology to have a more natural speaking voice – this could lead to usage for museums, narrations, story-telling, library usage, etc. For this specific persona, I’m thinking like a D&D master or integrating with board games (kind of ties into the above too).
After the above, we can think about impact, effort, how many people would the solution reach, etc. Overall, #2 would require a little more effort than the others but with the tremendous impact for USER EXPERIENCE which was our main focus, it could be worth to prioritize.
GTM market plan would be to release some demo apps made by Google, open-source it for reference, share exclusively to certain developers first, gauge feedback, etc.