Give an example of a badly designed product
+1 vote
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in Product Design by (16 points) | 3.4k views

4 Answers

+1 vote
Here is a 2 step process to answer such questions -

1. Clarification - what does bad mean? Is it bad user experience, bad product design, bad / useless / unnecessary features.

2. Identifying problem - based on the above clarification, you have to suggest who is the predominant user type and why do you think it is bad. For example, in uber India - the safety feature is poorly designed because it doesn't clearly suggest the specific call to action, which could be contacting the police or general safety report during your drive.

Mostly, this question is asked to judge your analytical and product vision skills. And the follow up question would be - how would you improve it.
by (31 points)
+1 vote

Would like to talk Uber Express Pool as a badly designed product or a feature:

I would be evaluating it on common design principles:

1. Product solves the problem it is intended to solve

2. The product is understandable and easy to navigate

3. Product delights the user

4. Product sends feedback to the user when something goes wrong

The express pool gives riders option to share their ride at an affordable price by walking a few minutes to a common point.

Uber express pool feature failing on number 2 and 3. I happened to use a couple of times and every time I ended up canceling the ride. Let me explain why after confirmed booking it asks you walking down to common pickup point but there is no live navigation available only few statically presented dotted lines make your way to a location. It shows you like "walk 250 meters south-east" and the name of pickup point. I always have a hard time finding north, south, east, west location :) and . I am sure many would have faced the same doing it. Hence this feature is not understandable and tough to navigate.

Ever since I have canceled my last booking and entered 20 mins late in a crucial meeting  I would talk negatives of this feature to at least 10 people and hence customer centricity dies totally in here. Feature completely breaks the flow and its very likely to annoy the user. Along with it if one rider gets late in finding point would be annoying for other riders 

Suggested solution:

1. They would have come up with real-time navigation facility helping the users reaching pickup point hassle free.

2. May add live location sharing option through text messages. 

by (45 points)
0 votes
My least favorite product is CitiBank mobile apps. When answering this question, it is always good to lay out the framework or the measurement criteria upfront. Here is a list of items to be considered:

 (1) Whether the function is complete/robust enough to solve the problem

(2) Whether the design (both UI and backend) is good enough to reduce user friction to minimal

(3) Whether the product creates a unique experience that is not easily replaceable by other products

My least favorite product is CitiMobile bank.

It failed in all three items.

(1) The function is not robust enough. I mainly just used the app to check my bank account balance. However, more advanced transactions such as purchasing a treasury/deposit certificates will still need to be executed manually by a banker, who never directly pick up the phone. I would always need to call several times to complete the transactions. I think at least some messaging function can be developed for this task so that I do not get held up because the banker is not available.  

(2) The overall APP is very buggy. Before, when clicking on some links, it does not go anywhere. The app itself responds so slow that it almost does not make sense to use APP itself. I have always needed to go to a desktop and log on to my online account there whenever I can. During one iteration, they even changed the entire security protocol, they have asked the user to remember a totally new six-digit security code to login to the APP, which is actually different from the security code they use an ATM or with a cashier in a physical branch. I did not see the benefits of having an additional security code, which seems only creates extra friction. During the later iteration, they remove this step. The overall update user experience was not well thought before they launch to the customers. However, as it is a bank app, trust and robustness are actually very important. The sketchy mobile app just does not help build that reputation.

(3) Again the mobile app itself is not sufficient to replace online banking portal and physical branch. I found my usage of the mobile app is quite low.
by
0 votes

I travel a lot and in order to plan a vacation, weather plays a very important role. In order to avoid any delays and diversions, I prefer to book all the attractions based on the weather. 

Because I have iPhone, I am used to looking at the pre-installed weather app but it doesn't give me a lot of information to plan the travel for each day. I generally end up searching the weather on the app. 

I can think of the below personas of the app

- Traveller 

- Locals 

- Business like: mail delivery, airlines, constructions etc 

I am going to stick to traveller persona. The goal of the improvement is to increase user engagement. Let's list their pain point 

Use-cases

* As a traveller I would like to see predicted daily weather for the dates I am travelling and also suggestions for what kinds of clothes to bring.

* As a traveller I would also like to see hourly predicted wind and precipitation for the travel dates in order to plan the day ahead with any attractions.

* As a traveller, I would like to know if the destination weather has high pollen or dust allergy for the travel date

Solution 

OptionImpact to UserDev Complexity
Allow user to select a certain date range and provide an "estimated" forecast based on history to the user. When showing the forecast for the date range, show small icons to suggest the kind of clothing to bring. Ex. If it is predicted to rain then show an "umbrella icon" ; If summer then show a "swimsuit icon"  HighLow (the data is already available)
Allow a user to drill down to 7-days ahead forecast by hour and provide wind, humidity, pressure information Medium (might not be accurate)Low (it is difficult to get the hourly data predicted)
Allow a user to select a date range and provide predicted information regarding any known allergies for the destination HighHigh (people with allergies can adjust their travel plan based on the information)

Based on above I would go ahead with solution 1 & then 3. In order to measure the success, I would looke at the below metrics

* number of users selecting a date range and getting the weather information for a particular destination

* number of users viewing the "allergies" data 

* average time spend/user (should increase)

 

 

 

 

 

by (159 points)
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