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asked in Estimation by (27 points) | 173 views

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A top down approach will be appropriate given that we know:

- Google dominates about 80% of search.

- Google revenue in 2017 is about $100B.

- Lets assume other search services like yahoo and duck duck go capture 10% of the market.

Bings revenue =  10% * Total search market revenue

Total search market revenue = 100B/.8 = 125B

Bing's revenue = 10% * 125B = 12.5B
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