+6 votes
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asked in Product Improvement by (33 points) | 662 views

1 Answer

+1 vote

Clarifying questions:

Goal :- Acquisition, engagement, or monetization?

Use cases:-

1. Transfer money amongst peers

2. Pay utility bills 

Types of users:

1. Power users, casual users

Engagement:

1. Splitwise - this feature allows the users to equally divide the bills and automatically send the request money notifications and reminders

2. Spend patterns - This feature would allow users to analyze the spend pattern generated through all the debits expenses in different categories - Travel, entertainment, shopping etc.

3. Account analysis - monthly average balance, Quarterly balance etc.

4. Automatic bill payments - for the utility bills credit card bills, Rent. Rewards based on the bill payments

Monetization:

1. Overdraft facility - Google has all the information about the spends and closing balance, it could offer the overdraft facility to a limit based on the health of account

2. EMI facility - For a large scale purchase on e-commerce it can allow the users to avail the EMI facility 

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