Problem Statement: Improve Linkedin jobs for job applicants such that it becomes the go-to place for searching for jobs.
So quite clearly, the metric is going to be is an increase in the number of job applications from Linkedin.
There are various types of user groups that use Linkedin Jobs - Active job seeker, Exploring, Job uploader.
The most likely scenario is for the Active job seeker. So, I'll focus on that user group first.
What do Active job seekers look at: 1. Relevant Jobs, Status of Jobs applied, # of jobs available
1. Increasing Relevant Jobs - This can be improved by getting more info from job seekers and job uploaders. High development and testing time. As a product manager, I would not want to take this risk in the first go
2. Status of jobs - Feedback to job seekers about their resume & interview: Easy to implement technically. Huge value to job seekers as it involves self-improvement
3. # of jobs - 1. More job uploaders to think of Linkedin as goto place and that's only possible when job seekers think so. A vicious cycle. Could be easy to implement through various premium features but needs a long drawn strategy than just releasing something quickly.
So, I would go with step 2 - Incorporate status of job application to the job seekers. Technologically this can be implemented quickly. Feedback has huge value for job seekers.
Trade offs - Job uploader may feel it is a tedious task to update on each resume. But the data suggest that 88%-95% of job applications are rejected at the resume screening itself. So, this goes as a mandatory step for job uploaders to continue receiving resumes. And the need to fill up positions quickly can be used here.
Ultimately, as a PM, this is my hypothesis to begin testing & experimenting.
Metric to track: Increase in job applications