Exercise 93 – What are the important metrics a PM for a luxury goods eCommerce website look at?

Post and review answers and feedback to answers in the comments section of this post.

See also:

How to answer a metrics question in a product manager job interview

List of metrics questions for product manager job interviews

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practicingPM
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Luxury Goods e-commerce

I would tell the assumptions I am making and check for the website
Assumptions
The website sells directly to end customers.
It is like Amazon for luxury items.
It sells legal stuff.

Metrics
Acquistion

  • New users per day/week/month
  • % change in CAC per user on day/week/month
  • % change in source of traffic such as organic vs paid, Google Adv vs Facebook Adv

Activation

  • % change in users who do first time add to cart on week/month time
  • avg time taken for first time add to cart
  • % change in avg time taken for first time add to cart
  • % change in users who buy for first time on week/month time

Retention

  • % users who come back on weekly/monthly basis
  • % users who buy on weekly/monthly basis

Revenue

  • % change in Grorss Merchandise Value (GMV)
  • Absolute $ value of GMV on daily basis
  • Number of items sold on daily/weekly/monthly basis
  • Avg order size

Engagement

  • avg number of pages visited per user
  • avg time spent by a user on the website
  • avg support chats per user
  • avg number of images viewed per product
  • avg number of ratings and reviews per product
Anonymous
Guest

Great list of metrics. I would also add ‘Number of visitors who sign up for newsletter / emails about new products’. And in source of traffic, I would also add ‘Visitors who come from email campaigns or newsletter’

Anonymous
Guest

I would also add Mobile App as Key Metrics
1) % of user downloaded the Mobile App
2) % of User Bought via Mobile App
etc…